The primary objective of this group project is to form an engaging campaign on Google Ads and Social Media that caters to the right audience for client JOBED. Our aim is to generate tasks from interested users, improve the performance metrics, and increase the traffic to their landing page.
Background & Assumptions
Previous campaigns have had a lack of success in creating tasks despite attracting over 600 unique visits. This lack of conversion indicates that the campaign may either be reaching an untargeted audience, or our value proposition isn’t compelling enough to encourage users to create tasks.
Strategy & Scope
We will first create an engaging traffic campaign on social media and Google Ads designed to capture interest from potential users. This will be followed by a strategic retargeting campaign offering a 10% cashback incentive on the first task to further engage and convert interested prospects.
- Create an effective initial traffic campaign on social media and Google Ads.
- Design and implement a subsequent retargeting campaign with a 10% cashback offer.
- Analyze the performance of the campaigns and adjust strategy if necessary.
Channels & Roles Involved
The channels involved in this project are social media and Google Ads. Therefore, the roles that will be necessary to execute this campaign are:
- Social Media Manager
- Google Ads Specialist
Metrics to Monitor
The effectiveness of this campaign will be measured through the monitoring of key traffic, task creation, and campaign performance metrics such as Click-Through Rate (CTR), Cost Per Action (CPA), and Return on Advertising Spend (ROAS).
Budget & Duration
The budget allocated for this campaign is $1,000 and it is expected to run for a duration of 3 weeks.