Project Brief

Objective

The key objective of this group project involves assessing the potential and interest in our services within international markets, particularly in the USA, by running targeted Google Ads campaigns.

Background & Assumptions

Our assumption is that our unique offering of Arab freelancers, proficient in localization, voice-over and content creation among other services, will be appealing to brands targeting Arab markets.

Strategy & Scope

The strategy is to execute precision-targeted Google Ads campaigns in the United States, highlighting particular use cases and selling points to gauge interest in our services.

Key Deliverables

• Executing the Google Ads campaigns
• Measuring campaign engagement data and results

Channels & Roles Involved

• Channels Involved: Pay-Per-Click (PPC) Advertising, Web Analysis
• Roles Involved: SEM Manager, PPC Specialist, Ad Operations Specialist

Metrics to Monitor

• Ad Click-through Rate (CTR)
• Website traffic
• On-page engagement
• Conversion rates, measured by signups and project creations

Budget & Duration

For the execution of the campaign, a budget of up to $500 has been allocated. The project is expected to last for a period of 2 weeks.