The key objective of this group project involves assessing the potential and interest in our services within international markets, particularly in the USA, by running targeted Google Ads campaigns.
Background & Assumptions
Our assumption is that our unique offering of Arab freelancers, proficient in localization, voice-over and content creation among other services, will be appealing to brands targeting Arab markets.
Strategy & Scope
The strategy is to execute precision-targeted Google Ads campaigns in the United States, highlighting particular use cases and selling points to gauge interest in our services.
- Executing the Google Ads campaigns
- Measuring campaign engagement data and results
Channels & Roles Involved
- Channels Involved: Pay-Per-Click (PPC) Advertising, Web Analysis
- Roles Involved: SEM Manager, PPC Specialist, Ad Operations Specialist
Metrics to Monitor
- Ad Click-through Rate (CTR)
- Website traffic
- On-page engagement
- Conversion rates, measured by signups and project creations
Budget & Duration
For the execution of the campaign, a budget of up to $500 has been allocated. The project is expected to last for a period of 2 weeks.