To expand Instagram followership within the corporate sector, enhancing lead acquisition by ensuring a conversion rate of 3%. The focus lies in driving more visits to the website and encouraging the ideal customer profile to provide contact details.
Background & Assumptions
The current Instagram advertising strategies haven’t significantly impacted lead generation despite an extensive client base. The belief is that gaining corporate Instagram followers will stimulate their interest to learn more about our offerings.
Strategy & Scope
- Pay-for-promotion on Instagram to increase followership among corporate clients.
- Audit, then update the website’s conversion path for an optimized user journey.
- Ensure precise monitoring of key metrics.
- Higher corporate-focused Instagram followers
- Elevated lead generation at a cost per lead below $6
- A conversion-optimized website
Channels & Roles Involved
Channels: Instagram Advertising, Website Optimization, Conversion Rate Optimization (CRO)
Roles: Social Media Ad Manager, PPC Specialist, SEM Manager
Metrics to Monitor
The metrics to watch are the follower count, link in bio clicks, website visits, and leads acquired.
Budget & Duration
This information is to be determined based on the available resources, level of expertise required, and project complexity.